Mayor Jake Day is pleased to announce that Salisbury has retained Arnett Muldrow & Associates to conduct a branding and marketing initiative for the city and its historic downtown. The purpose of the effort is to create a consistent image package for the community and its partners to use to continue to build local pride, recruit investment to the community, and market Salisbury to visitors.
The marketing and branding resource visit for Salisbury will begin on Wednesday, January 20th with a series of roundtable meetings with various stakeholder groups. The public is invited to offer input on the marketing image for Salisbury at a public session to be held that Wednesday, January 20th, at Salisbury Fire Department Headquarters, 325 Cypress Street. The session will begin at 6:00 p.m., and all community members are welcome to attend. A second public input session will be held the following day, Thursday, January 21st at the same location at 12:00 p.m. The intensive process is designed to immerse the project team in the district and to provide a marketing and branding plan in a very short time frame.
The project team will then spend the following two days working on design concepts that will be presented to the Mayor and steering committee.
Arnett Muldrow & Associates, Ltd., with offices in Greenville, South Carolina; Wilmington, Delaware; & Seattle, Washington has completed branding and marketing programs for over 350 communities in thirty states.
“This is such an exciting time for the City,” said Mayor Day. “The downtown renaissance continues to gain momentum, and we’re starting to freshen up and improve the physical, outward face of our community with projects such as the construction of the Skatepark, the overhaul and modernization of the river walk, and the Main Street master plan which will break ground this year. What we haven’t had is an easily communicated sense of who we are as a group. What makes us ‘us’? Partnering with Arnett Muldrow & Associates will help us establish our brand and give us that crucial piece of the puzzle which will allow us to better market our city.”
For more information, or to participate in a roundtable, contact the Mayor’s office at 410-548-3100.